Listen to the whole social web
Social listening that cites every claim
Know what people are saying about your brand, product and category — and back it with the actual posts. Superlurk treats listening as cited search across 24 platforms.
What is social listening?
Social listening is the practice of tracking what people say about a brand, product, competitor or topic across social media — then turning that chatter into insight. Done well, it tells you how sentiment is shifting, which complaints keep recurring, and where a conversation is heading before it becomes a trend (or a crisis).
Superlurk does listening as cited search: you ask a question about a brand or topic, and it samples the conversation across 24 platforms, then writes back an answer where every claim links to a real post. On the native-comment platforms it mines replies directly into themes, questions and objections — so the sentiment is grounded in words people actually wrote.
Save any question as a refreshable dashboard or a monitor, and you can watch how the conversation moves over time instead of taking a single snapshot.
How it works
How Superlurk works
Three steps from a question to a cited answer.
- Step 1
Ask in plain English
Type a question about any creator, trend, brand or niche — no query syntax, no dashboards, no per-platform tabs.
- Step 2
We lurk across the social web
Superlurk retrieves real posts across 24 platforms — eight with full native metrics, the rest through broader web search.
- Step 3
Get a cited answer
Every claim links to the post it came from, with real engagement numbers. Superlurk answers only from retrieved evidence and never invents figures.
What social listening gives you
Brand & category tracking
Ask what people say about your brand, a product or the whole category — answered from real posts.
Grounded sentiment
Sentiment is drawn from real comments and posts, with the source attached — not a black-box score.
Comment intelligence
Replies are mined into recurring themes, questions and objections you can act on.
Community research
Find the subreddits and threads where your audience actually discusses the topic.
Share of voice
Measure how much of the conversation you own versus competitors across platforms.
Monitors & alerts
Turn any question into a what-changed monitor and track the conversation over time.
- platforms in one query
- 24platforms in one query
- focused research tools
- 27focused research tools
- playbooks & guides
- 166playbooks & guides
- claims cited to real posts
- 100%claims cited to real posts
Why it's different
The old way vs. lurking
Doing it by hand
- Open eight tabs and search each platform by hand
- Paste screenshots into a doc nobody re-reads
- Guess at engagement from memory
- Pay per seat for a dashboard you skim
With Superlurk
- Ask once and search 24 platforms at the same time
- Get a written answer with every claim cited to its post
- Read real likes, views and comments pulled from the source
- Free to start — spend credits only when you go deep
Listening guides & tools
Guide
Social listening guide
Listening vs. search vs. monitoring, and how to do each.
Read moreGlossary
What is social listening?
A plain-English definition with examples.
Read moreGuide
Measure brand sentiment
Turn comments into a sentiment read you can defend.
Read moreTool
Share of Voice
Cross-platform volume, share and sentiment vs. rivals.
Read moreTool
Comment Insights
Your audience's own voice — themes, questions, pain points.
Read moreCompare
Listening vs monitoring
How the two differ — and when to use each.
Read moreFrequently asked questions
What is social listening?
Social listening is tracking what people say about a brand, product or topic across social media and turning it into insight. Superlurk does it as cited search, so every finding links to a real post.
How is social listening different from monitoring?
Monitoring is the alerting layer — telling you when something is mentioned. Listening is the analysis layer — what it means and how sentiment is moving. Superlurk supports both with monitors plus cited answers.
Where does the sentiment come from?
Sentiment is drawn from the real comments and posts Superlurk retrieves across 24 platforms, with each source attached — not from a hidden score you can't verify.
Can I track a conversation over time?
Yes. Save any listening question as a refreshable dashboard or a what-changed monitor and revisit how the conversation evolves.
Hear what your market is saying
Track brand and category conversations across 24 platforms — cited, free to start.