Research-led marketing
Social media marketing, backed by cited research
Great social media marketing starts with real research, not guesswork. Superlurk turns the whole social web into answers — creators, trends, audiences and competitors — cited across 24 platforms.
What is social media marketing research?
Social media marketingis how brands reach and grow audiences on social platforms — but the work that makes it succeed happens before a single post goes live. It starts with research: who your audience follows, what's trending in your niche, which creators move your market, and what competitors are doing that works.
Superlurk is the research layer for that work. Instead of stitching together eight tools and a spreadsheet, you ask a question and get a cited answer drawn from real posts across 24 platforms. Use it to scout creators, time your content, listen to your category and brief your next campaign — all grounded in evidence you can link to.
It pairs the discovery, listening and competitive-intelligence work into one place, so your strategy is built on what people are actually posting, not on a hunch.
How it works
How Superlurk works
Three steps from a question to a cited answer.
- Step 1
Ask in plain English
Type a question about any creator, trend, brand or niche — no query syntax, no dashboards, no per-platform tabs.
- Step 2
We lurk across the social web
Superlurk retrieves real posts across 24 platforms — eight with full native metrics, the rest through broader web search.
- Step 3
Get a cited answer
Every claim links to the post it came from, with real engagement numbers. Superlurk answers only from retrieved evidence and never invents figures.
Where Superlurk fits your marketing
Influencer & creator research
Find creators by niche, location or lookalike, ranked by real engagement — then vet them before outreach.
Audience & social listening
Track what your audience says about your brand, product and category, with sentiment from real comments.
Trends & timing
Catch surging trends early and learn the engagement-weighted best time to post for your niche.
Competitive intelligence
Compare brands head-to-head and measure share of voice to see who owns the conversation.
Content strategy
Mine comments and winning posts for hooks and angles, then generate a ready-to-shoot brief.
Hashtags & distribution
Get the best tags for a niche, ranked by reach, with companion combos for each platform.
- platforms in one query
- 24platforms in one query
- focused research tools
- 27focused research tools
- playbooks & guides
- 166playbooks & guides
- claims cited to real posts
- 100%claims cited to real posts
Why it's different
The old way vs. lurking
Doing it by hand
- Open eight tabs and search each platform by hand
- Paste screenshots into a doc nobody re-reads
- Guess at engagement from memory
- Pay per seat for a dashboard you skim
With Superlurk
- Ask once and search 24 platforms at the same time
- Get a written answer with every claim cited to its post
- Read real likes, views and comments pulled from the source
- Free to start — spend credits only when you go deep
Marketing playbooks & tools
Field-tested guides and the tools behind them.
Guide
The social media marketing research playbook
The full workflow, from question to campaign brief.
Read moreGuide
Influencer marketing workflow
Find, vet and brief creators without the spreadsheet sprawl.
Read moreGuide
Reddit marketing guide
Where your audience actually talks — and how to research it.
Read moreHub
Best time to post, by vertical
Engagement-weighted posting windows for your niche.
Read moreHub
Hashtag research, by vertical
The best tags for your category, ranked by reach.
Read moreTool
Content Brief
One ready-to-shoot brief fusing hook, format, timing and tags.
Read moreFrequently asked questions
What is social media marketing research?
It's the work of understanding your audience, creators, trends and competitors before you post. Superlurk does it as cited search, so every insight links to a real post you can verify.
Can Superlurk replace my social media marketing tools?
It replaces the research half — discovery, listening, trends and competitive intelligence — across 24 platforms in one place. Pair it with your scheduler and native analytics for publishing and owned-account reporting.
Is it useful for small teams and solo marketers?
Yes. The free plan gives 5 cited searches a day, which covers most early questions, and the tools collapse work that used to need several subscriptions.
How do I start?
Ask a real marketing question — which creators fit your niche, what's trending, where your audience talks — and read the cited answer. No setup, no query syntax.
Market on evidence, not hunches
Research creators, trends, audiences and competitors across 24 platforms — cited, free to start.